What we do
Turning ambitions into work that delivers
Dark Horse is a specialist healthcare marketing communications agency. We help clients communicate clearly and effectively with the people who matter most to them – whether that is healthcare professionals, patients, or internal teams.
We don’t say yes to everything, and that’s deliberate – because staying focused is what keeps the standard high.

What that looks like in practice
Strategy
- 01Strategic planningWhere the brand needs to go, and the clearest route there, worked out with you before anything is made.
- 02Brand identity and positioningPositioning, identity and the guidelines that hold them together. We can review what you already have, develop it further, or build it from the beginning.
- 03Product launchesThe internal and external launches planned on one timeline, so your teams are ready before the materials go live. Including the review chain and the weeks that follow.
Content and materials
- 04Core visual aidsThe detail aid itself, reworked or built from the beginning. The argument, the page flow, the referencing and the route through review, for print, iPad or Veeva.
- 05Sales support materialsLeave pieces, printed banners, mailers, advertisements and the materials a representative uses in the field. Each one written and specified for where it will be read.
- 06Digital materialsEmails and digital advertising, websites and the hosting around them. We start with the channel and the specification, design to it, and test everything where it will be seen.
- 07PowerPoint and presentation supportPresentations brought into one template and one visual language, from a straightforward tidy through to a full redesign. We can also build the master template the next fifty decks start from.
- 08Internal communicationsCampaigns, announcements and materials for the people inside your organisation, given the same thinking as the work that goes outside it. Lighter review, and costed that way.
- 09Training and learningLearning modules built or updated, and the estate around them kept in order. The library, the learner journeys, the assessments, and the recertification calendar.
- 10Material localisation and adaptationUpdating material you already have. Prescribing information and safety changes, new data, new brand guidelines, or a new format, with the full list of what each change touches.
- 11Medical education supportNon-promotional materials for medical and medical affairs teams, reviewed on the medical route rather than the commercial one.
Live and produced
- 12Audio visual productionFilmed contributors, podcasts, animation and motion graphics. We find the studio, run the shoot and handle the edits.
- 13Conference supportCongress stands, modular or custom built, designed around what the event is for. Content, graphics, logistics and the people on site, from the floor plan through to the derig.
- 14Advisory boardsAdvisory boards from the pre-reads through to the write-up. Workshop materials, agenda input, chairing and facilitation on the day.
Operations
- 15Production managementPrint and branded items, from sourcing the right supplier to specifying the job, proofing it and seeing it delivered. Including certification copies and attending the press run where it matters.
- 16Storage and fulfilmentYour materials held in our own units, with an online catalogue your teams order from directly. We pick, pack and ship, track every expiry date, and handle destruction on site.
The worlds we know
Over 35 years, across a wide range of therapy areas
From some of the most complex and tightly regulated prescription medicines in the industry to the fast-moving world of medical aesthetics. Whatever the therapy area, the approach is the same.
Therapy areas include
AestheticsCardiovascularDermatologyEndocrinology and metabolicGastroenterologyHaematologyImmunologyInfectious disease and vaccinesMedical devicesNeurologyOncologyOphthalmologyPain managementRare diseasesRespiratoryRheumatologyUrologyWomen’s health